Susie R. Lecker
Global Executive, Advisor & Speaker
Susie R. Lecker is a seasoned, authentic executive with a background in CPG and proficiency in the Toy and Licensing Industries. Her career has spanned 25 years in marketing and general management leadership roles across multiple consumer packaged goods industries with a focus on children’s brands. Susie has extensive experience in developing and scaling new brands/products, leading cross-functional teams, and successfully managing relationships and P&Ls.
Susie recently established a consulting practice focused on lending her expertise to build brand franchises and support executives in making choices that shape their personal and professional vision. Prior to this, she was the CEO of FitSwoop, a wellness startup. At Mattel, Susie served as EVP/Chief Brands Officer for the Toybox division, overseeing a $2B division and driving trend- inspired innovation in toy development. She played a key role in the acquisition of the Thomas The Tank franchise and launched successful toy lines globally.
Throughout her career, Susie has been recognized for her creativity and innovation in marketing, including receiving the Women In Toys award for Marketing in 2013. She holds a BA in Psychology from York University in Toronto and is dedicated to promoting physical, mental, and spiritual fitness at every age.
In this interview, Chelsea and Susie had an inspiring and transformative discussion that covered:
✅ Embracing Duality: Learn how to hold both sides of a situation, giving yourself permission to enjoy life even when facing challenges.
✅ Overcoming Comparison: Gain strategies to overcome the tendency to compare yourself to others, fostering a healthier self-image.
✅ Breaking Free from Perfectionism: Understand the pressures of perfection and develop techniques to overcome them, allowing for a more authentic and fulfilling life.
Additional Resources
The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage by Kelly McGonigal - discusses how to shift your perspective on stress, turning it into a positive force that can improve your performance and well-being. (Book)
Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington - argues that true success is not just about money and power but also about well-being, wisdom, and wonder, advocating for a balanced life that prioritizes health and happiness. (Book)
3 Lessons of Revolutionary Love in a Time of Rage by Valarie Kaur - shares insights on transforming anger and grief into a force for positive change, which is applicable to both personal and professional challenges.. (TED Talk)
The Fallacy of Work-Life Balance by Forbes - The article argues that the concept of work-life balance is a misleading ideal, suggesting instead that individuals should strive for work-life integration where personal and professional aspects coexist harmoniously. (Article)
Resilience: Building Mental Strength in a Fast-Changing World by Medium - The article emphasizes the importance of developing mental resilience to navigate the challenges of a rapidly changing world, focusing on strategies like adaptability, emotional regulation, and maintaining a growth mindset.. (Article)
